I've always liked books, though I have not actually picked up a (physical) book for a while now, mostly due to the iPad's iBooks and Newstand (among other things, like CIA: Operation Ajax), but this seems to address a particular need to remember and associate stuff you read in passing with other stuff which doesn't even necessarily have anything to do with the book anymore. Its kind of like mapping out one's train of thought or simply a swell way of bookmarking stuff. In any case, this is something I'm looking forward to when it comes out of beta.
This doesn't really make me want to buy the camera (at least, immediately) despite its very attractive curves, but the world needs more open-minded shit like this, right or wrong, I still think this commercial pursuit is a bold move and should be given due merit. I actually don't really get why so many people are huffing and puffing against it.
Isn't it amazing how advertising is able to turn an (arguably) deviant activity (classified as a crime in most countries) into a pretty marketing ploy to inspire a new breed of photographer?